Meet a brand that stands out not just for its fun designs but also for its heartwarming mission and entrepreneurial journey. Do Only Good (DOG) Apparel is more than just a clothing line for kids and grown ups; it is a testament to the power of kindness, creativity, and entrepreneurship.
The idea for DOG Apparel was born out of a deep love for animals. As a pet owner and animal lover, the founder, Vanessa wanted to create something special that would not only make people look stylish but also spread a message of kindness and inspire the world to do good. The logo was developed by Vanessa with her sketches of different dog breeds, input from her mom, and a professional touch of a graphic designer. The brand is meant to have a fun, casual feel, that makes you look good and brings out your best self.
But DOG Apparel is more than just about creating cool designs. It is also about giving back to the community and helping those in need. A portion of the proceeds from each sale goes towards supporting Animal Nation, an animal rescue upstate NY, ensuring that every purchase makes a positive impact on the lives of the less fortunate.
Turning this passion project into a successful business was no easy feat. Being that Vanessa is 8 years old and not willing to drop out of the 3rd grade to figure out how to launch and run a business, mom stepped in and got it done. Vanessa learned the ins and outs of what it takes to build a company from scratch. From managing finances to marketing strategies, to product and inventory, every aspect of entrepreneurship presented new opportunities to learn and improve.
DOG Apparel aims to offer fun designs, with commitment to giving back, and entrepreneurial spirit. The story behind DOG Apparel is a reminder that with passion, creativity, and perseverance, anything is possible – even turning a love for animals (or anything you’re passionate about) into a successful business that makes the world a little brighter. You can learn a lot by making it happen too.